PA's Jonathan Gelfand - Featured Columnist on Loyalty360.org

Our own Jonathan Gelfand's work on understanding customer behavior can be seen on the featured columnist section of Loyalty360.org. Jonathan helps break down three key objectives for customer feedback: 

• Understanding the incumbent card behavior
• Determining compelling value propositions
• Measuring whether behavior changes are compelling

The entire article can be seen on the site here. If you're not a member of Loyalty360, you can visit the article over here on our blog.