The final program design, deal, and implementation must serve your broader end-customer business goals, not the other way around. Too often a partnership program serves its own ends, and not the broader strategic vision. If you program feels like it isn't working hard enough for your broader goals, this is a sign it has taken on a life of its own.
“Partner Advisors (PA) proved to be a valuable partner for REI as we sought to understand the value of our co-brand portfolio. It was really important for us to gain a market perspective of the co-brand landscape and how the REI portfolio benchmarked within that space. The PA team demonstrated a broad knowledge base of the payments industry and their approach was unique because they were very involved but they maintained their objectivity so that decisions were grounded in analytics and made without emotion. PA demonstrated competency in every area of the valuation process from financial modeling and legal compliance to portfolio management and strategic planning.”
- Alisa Jackson, REI